“I believe that no detail should exist without reason, so I take a reductive approach to materials, form and function. I try to solve problems in the simplest possible way, removing anything that is unnecessary, and distilling the result into a clean, honest, and understated aesthetic, with the aim to create useful, understandable and timeless products”.
After leaving school, Daniel studied art and graphic design at Warwickshire college, before embarking on a carpentry apprenticeship building houses and offices, and restoring historic buildings. This combination of arts-based education and hands-on craft experience evolved into a passion for design, culminating in a degree in furniture and product design at Sheffield Hallam University. The fusion of graphics, construction and design informs Daniel’s visual language and creative direction to this day.